The world of marketing has been completely changed. There was a time when people used to run ads on television and FM radio. Now, the world of television and FM has been overtaken by the world of social media platforms and online streaming services.
Why social media platforms are becoming so crucial for marketing
Companies used to run advertisements on television and FM because a large part of population used to watch and listen to them. Now people are spending most of their times online. They are hanging out on a social media platform, searching for information on search engines, or watching a series or a show on an OTT.
Your target audience is available online and that’s why the term digital marketing was coined. You need to market yourself on these platforms to reach your target audience.
How to reach your target audience on social media platforms
If you really want to make the most of social media platforms, you must try Facebook. It is the behemoth of all social media platforms. There are more than hundreds of millions of people active on Facebook every day.
So, it is imperative that you use facebook ads to start your social media marketing journey.
You need to create an ad and optimize it to get the best results.
Some important tips for Facebook ads
You cannot expect great results from the very first day. You need to wait and keep optimizing your ads until you start to see some growth.
You can offer some discounts or freebies when people click on your links. Freebies are always the best. You can create most brand awareness by giving away free gifts.
Discounts also work great when you are selling a product. However, you can offer something free with their first purchase as well.
It encourages people to buy from you. It also make them see you as a legit and big brand.